Adobe Unveils New Creative Cloud Offering, Merging Design and Web Offerings into One Package

In a move aimed at simplifying workflows for creative professionals, Adobe has announced its new Creative Cloud offering. This comprehensive package combines all of the company's design and web tools into one streamlined solution.

'We're taking the broken workflows that we have today, and the products that you have to buy individually, and bringing them together into this one offering called Creative Cloud,' said Heidi Voltmer, director of product marketing at Adobe.

The new Creative Cloud package is designed to focus on the human creative process, providing artists with a seamless and intuitive way to work. With this release, Adobe has eliminated its previous Web Premium category from its lineup and replaced it with four new packages: Design Standard, Design and Web Premium, Production Premium, and Master Collection.

Each of these packages includes a range of professional-level applications, including updated versions of popular tools like Photoshop, Illustrator, and InDesign. Pricing for individual software packages is comparable to previous versions, making it easier for creatives to access the tools they need.

In addition to the new packages, Adobe has also included companion apps Bridge and Encore in its upgrade roster. These powerful tools provide even more functionality for creative professionals, allowing them to streamline their workflows and focus on what they do best: creating.

Overall, the new Creative Cloud offering represents a major step forward in Adobe's commitment to simplifying the creative process for artists of all levels. With its streamlined packages and intuitive design, this new solution is poised to become the go-to choice for creatives everywhere.

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